Follow live coverage of day two of the 2024 Paris Olympics, including dedicated gymnastics coverage
The viewership for the opening ceremony of an Olympic Games is often a precursor for how the Olympics will play out when it comes to the number of eyeballs on the product.
For instance: The opening ceremony of the COVID-19-delayed Tokyo Summer Olympics averaged 17 million viewers across all of NBC’s platforms in 2021, the smallest audience for any opening ceremony in modern times.
By the conclusion of the Games, the Tokyo Summer Olympics averaged 15.6 million viewers per night across NBC’s various television and digital platforms, the least-watched primetime Olympics on record, Summer or Winter. That was a sharp decline from the 19.8 million average for the 2018 Winter Games in Pyeongchang, South Korea.
Well, the viewership for Friday’s Paris opening ceremony is in and it is a whopper: NBCUniversal said the ceremony drew a total audience delivery of 28.6 million viewers, according to custom fast national data from Nielsen and Adobe Analytics. Telemundo Deportes added 666,000 viewers for the opening ceremony.
That’s the most-watched opening ceremony viewership since London 2012.
The audience of 28.6 million viewers includes both the live afternoon and primetime presentations on NBC and Peacock. Specific to Peacock, NBC said the opening ceremony was the most-streamed ever (more than 2.5 million viewers) and ranked as the No. 1 entertainment event in Peacock history.
Per NBC: Total Audience Delivery is based upon live-plus-same day custom fast national figures from Nielsen and digital data from Adobe Analytics. Official viewership will be available on Monday.
Paris is six hours ahead of the Eastern time zone and the time difference has prompted a philosophical change to NBC’s prime-time show. The competition day in Paris will take place from roughly 3:00 a.m. to 5:00 p.m. Eastern, which means the day’s most popular events will air live on NBC platforms in the morning and afternoon.
NBC’s prime-time Olympics show (which they have titled “Primetime in Paris”) will have the overarching goal of explaining to American viewers how and why the results earlier in the day happened.
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(Photo: Ryan Pierse / Getty Images)
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