BREAKING NEWS

"Erm… AAActually": Mysterious Phenomenon Sweeps the Nation, Leaving Experts Baffled

In a bizarre and unprecedented turn of events, a strange phenomenon has taken over the world, leaving people scratching their heads and experts scrambling for answers. The phenomenon, dubbed "Erm… AAActually," has been described as a mass expression of verbal hesitation, with individuals of all ages and backgrounds uttering the exact phrase "Erm… AAActually" in unison.

The first reports of the phenomenon emerged on social media platforms, with users sharing videos and memes showcasing people from all walks of life saying the phrase. The phenomenon quickly went viral, with the hashtag #ErmAAActually trending worldwide.

Experts have been unable to pinpoint the cause of the phenomenon, with some speculating that it may be related to a sudden increase in global anxiety levels or a collective manifestation of social awkwardness. Others have suggested that it may be a result of a new meme spreading rapidly across the internet.

"I was at the office, and suddenly everyone started saying it," said Sarah Johnson, a marketing manager from New York. "It was like we were all on the same wavelength or something. I felt like I was part of a global movement or something."

The phenomenon has also sparked a wave of creative responses, with artists, musicians, and writers churning out content inspired by the phrase. A social media challenge has also emerged, with people sharing their own videos and stories using the hashtag #ErmAAActually.

BREAKING NEWS UPDATE

• The phenomenon has spread to over 100 countries worldwide, with reports of "Erm… AAActually" being spoken in languages other than English.
• A team of researchers at the University of California, Berkeley, has been studying the phenomenon and has made some initial findings.
• A social media campaign has been launched to encourage people to share their own experiences and stories about the phenomenon.

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