Breaking News: Nike and Sky Ads Banned Over Online Tactics
[Published on: March 15, 2023, 10:30 AM BST]
In a shocking development, the Advertising Standards Authority (ASA) has announced that it has banned multiple ads from Nike and Sky due to their alleged manipulative online tactics.
The ASA, which is the UK’s independent advertising watchdog, has accused the brands of using deceptive online marketing strategies to influence consumers.
Nike’s Social Media Scandal
According to the ASA, Nike was found to have broken UK advertising rules by promoting a social media competition that misled consumers. The company allegedly failed to make it clear that the competition was actually a marketing campaign rather than a genuine chance to win a prize.
Nike was also accused of using social media influencers to promote the competition without making it clear that they were being paid to do so.
The ASA has ruled that the ads are likely to be seen as deceptive and will not be allowed to appear again.
Sky’s Misleading Promises
Meanwhile, Sky has been accused of making misleading promises to customers in its advertising campaigns. The ASA alleges that the company promised "unlimited" data for a limited time, without making it clear that this was only available for certain plans.
The watchdog also accused Sky of failing to provide clear and transparent information about the prices and benefits of its different plans.
Consequences for Both Brands
Both Nike and Sky have been issued a formal warning and their ads have been banned from appearing online.
In a statement, the ASA said: "We will not tolerate advertisers misleading or deceiving consumers. These companies need to take their responsibilities seriously and ensure their ads are transparent and truthful."
This is a major blow for both brands, which could damage their reputations and lead to financial losses.
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Nike and Sky ads banned over online tactics
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