Here’s the breaking news content about why don’t use ebooks as lead magnets and why you should try alternative strategies instead:
Breaking News: Ebook Strategies May Be Harming Your Online Business
In a surprising turn of events, the digital marketing landscape is saying goodbye to ebooks as a viable strategy for attracting subscribers. Experts warn that while ebooks may have once been the gold standard for lead magnets, today they’re doing more harm than good.
Why Ebooks Stopped Working
It used to be that creating an ebook filled with valuable information would effortlessly magnetize potential customers. However, several factors have changed the landscape. Modern consumers are more skeptical, with ever-present noise on social media reducing their willingness to part with their contact details. Furthermore, the rise of audio consumption means that the long form, written content in an ebook is no longer the preferred means of consuming information.
An Alternative Strategy to Attract Subscribers Easily
The solution? Rethink your approach. There are numerous, highly-effective strategies to attract subscribers, other than ebooks. For instance, creating free challenges, offering personalized templates or generating high-quality videos. Focus on building relationships and trust by establishing yourself as an authority in your industry. Deliver exceptional value upfront, using this momentum to attract eager audiences who will follow your every online move.
Expert Insights from Leading Digital Marketers
"In our current climate, relying solely on ebook-based strategies can leave us exposed. Instead, emphasize personalized interactions and attention-grabbing formats that speak directly to people’s pain points," declares Emily R. Wright, leading entrepreneur and marketing expert.
"It all boils down to crafting memorable hooks. People will do most anything for valuable content. This doesn’t mean ebook-halting strategies – use bite-sized pieces, make learning a game, and incorporate stunning visuals to create addictive user-experiences," agrees Jamie V. Williams, seasoned marketing consultant.
Tips to Convert Visitors into Loyal Followers
- Utilize micro-influence tactics: share personal growth, exclusive insights, and/or provide valuable takeaways that entice people to opt-in. This is particularly successful where micro-influencers create viral sensations, with minimal advertising spent.
- Focus on personalized story-driven content. Users value real-life narratives more as opposed to bland tutorials since this builds rapport. Explore these engaging approaches when your ebooks just won’t work as effortlessly anymore.
- Explore short-form formats. Quick-winnings like ‘crashes,’ ‘snack-joint,’ and/or fast-flux are just the stuff your users love.
By implementing these new approaches and rejecting ebook strategies, your brand or company will no longer depend on static resources as these methods prove time-progressive.
What does your strategy look like today, or do you feel more need for ebook updates in that department?
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Nobody reads ebooks anymore.
People are getting tired of downloading low-value ebooks.
Over the years, I created many different lead magnets to grow my email list. It wasn’t until a few months ago that I realized ebooks are a horrible lead magnet.
Despite their popularity, ebooks have a few problems:
- Producing an ebook requires substantial time and effort.
- People rarely find the time to read them.
- They’re difficult to consume.
- They’re not fun or interactive.
There are better ways to attract people to your email list.
Here are three types of lead magnets that will help you grow your list and don’t take ages to produce.
Email courses
One of the best lead magnets you can use.
Short 5-day email courses are starting to become more and more popular. You can give subscribers a mini-course on how to solve a specific problem right in their inbox.
This lets you do two things: prove you deserve their attention and get them used to receiving your emails.
I have many ebook lead magnets downloaded on my computer, and I never get the time to read them. Eventually, I will delete them.
Email lead magnets have many advantages compared to ebooks:
- No graphic design is needed
- Easier to create and launch
- Creates the habit of opening your emails
- Improves deliverability
- High open rates
Choosing email over ebooks makes reading more like a conversation. Subscribers can also choose to respond to your emails. I check my inbox every day to see what subscribers have messaged me.
Here’s how to create this lead magnet:
- Find a problem your audience has.
- Create an outline for the course.
- Write the emails (they don’t have to be super long).
- Create an email landing page in your ESP (I prefer ConvertKit).
- Schedule the emails in your ESP.
The best part is that you can reuse parts of your already existing content to create a 5-day email course.
This way, you give people a strong incentive to sign up for your newsletter, and you’re sure they will read it, unlike those ebooks that gather dust after someone downloads them.
Notion databases
The new type of lead magnet that you should use.
Notion is a productivity and note-taking app, and you can use it to create value-packed lead magnets that people can duplicate on their app.
I used to believe people didn’t want to use Notion or didn’t know how to use it. But the app is simple, and anyone can learn to browse through it. You can make an account in a few seconds using your Gmail.
Creating and sharing a Notion database gives people an actionable lead magnet they can save to their dashboard and use whenever they need inspiration.
You can create a database with information your audience will find helpful.
For example:
- Headlines
- Intros
- Viral posts
- ChatGPT prompts
- Niche tools or apps
They don’t even have to be yours. What matters is you save your subscribers hours of research. That’s where the value is.
Checklists
One of the easiest but most valuable lead magnets.
I love checklists so much that I create one for almost any activity because they make everything seem simple and achievable.
If you have above-average results in one area, you can create a checklist to walk someone through the process. This gives people a helping hand without making them read pages of text.
You can create your checklists in Notion or even a simple Google Doc.
It’s easy to create, fun to use (who doesn’t love to cross off things on a checklist), and it gives immediate feedback to your subscribers.
Offer the newsletter
Here’s a different perspective on newsletters.
You might have noticed most newsletters don’t use lead magnets. This is because the newsletter is the product. It’s like subscribing to a YouTube channel. You only get a notification that the channel posted a new video.
The subscriber expects to get recurring value each day or week, depending on how often the newsletter publishes content. In this case, a lead magnet is not needed.
I grew a small newsletter of 500 subscribers without offering any lead magnets.
The problem is people don’t have a clear value proposition for their newsletters.
If you want to start a newsletter but don’t have time to create a lead magnet, start without one. That’s not a problem.
Here are some examples of good value propositions from popular newsletters:
- Subscribe to The Hustle: Your 5-minute brief on business & tech news
- We serve you up the latest news and trends that shape the future of business. — TheFutureParty
- The best ideas from the world’s best podcasts in minutes — Podcast Notes
- We will make you a smarter marketer for free — Stacked Marketer
You can also read past issues if you visit any of these newsletters’ landing pages. This and the value proposition remove the need for a lead magnet.
That’s why newsletter platforms like ConvertKit and Beehiiv allow you to publish your emails as blog posts. Even if you only have a few or no subscribers, writing an issue is still a good idea.
Final thoughts
Offering a good lead magnet is like making a good first impression, but you’re not getting the best outcome if you use ebooks.
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