BREAKING NEWS
I Posted The Same Content Everywhere. Here’s Why You Shouldn’t
In a shocking move that has left many in the digital community stunned, a prominent social media influencer has admitted to posting the same content across all their platforms. The influencer, who wishes to remain anonymous, has revealed that they were tired of creating unique content for each platform and decided to take a shortcut.
The influencer, who has millions of followers across various platforms, claims that they did not notice any significant drop in engagement or views. However, experts are warning that this approach can have serious consequences for both the influencer and their audience.
The Risks of Posting the Same Content Everywhere
- Engagement Drop: By posting the same content everywhere, you are increasing the chances of your audience seeing the same thing multiple times. This can lead to a decrease in engagement, as users become bored or uninterested in seeing the same content repeatedly.
- Lack of Personalization: Each platform has its unique audience and requirements. By posting the same content everywhere, you are failing to tailor your content to each platform’s specific audience and requirements, which can lead to poor performance.
- Loss of Authenticity: Posting the same content everywhere can give the impression that you are not genuine or authentic. Users want to see unique and personalized content that reflects their interests and preferences.
- Algorithmic Penalties: Social media algorithms are designed to reward unique and engaging content. By posting the same content everywhere, you are increasing the chances of being penalized by the algorithm, which can lead to reduced visibility and reach.
Why You Shouldn’t Post the Same Content Everywhere
- Content Fatigue: Users get bored with the same content repeatedly. By posting unique and diverse content, you can keep your audience engaged and interested.
- Increased Reach: By tailoring your content to each platform’s specific audience and requirements, you can increase your reach and engagement.
- Improved Brand Authenticity: Unique and personalized content can help establish your brand as authentic and genuine.
- Better Algorithmic Performance: By posting unique and engaging content, you can improve your algorithmic performance, leading to increased visibility and reach.
What You Can Do Instead
- Create Platform-Specific Content: Take the time to create content that is tailored to each platform’s specific audience and requirements.
- Use Different Formats: Use different formats such as videos, images, and blog posts to keep your content fresh and engaging.
- Experiment with Different Topics: Experiment with different topics and themes to keep your content fresh and interesting.
- Use Social Listening: Use social listening to understand what your audience is interested in and tailor your content accordingly.
Conclusion
Posting the same content everywhere may seem like an easy way out, but it can have serious consequences for both the influencer and their audience. By creating unique and personalized content for each platform, you can increase engagement, reach, and algorithmic performance. Remember, content is king, and taking the time to create high-quality, platform-specific content is essential for success in the digital world.
SEO Tags:
- Social Media
- Content Marketing
- Influencer Marketing
- Digital Marketing
- Algorithmic Performance
- Engagement
- Reach
- Brand Authenticity
- Content Fatigue
- Platform-Specific Content
- Social Listening
- Unique Content
- Personalized Content
- Digital Community
- Influencer Strategy
- Marketing Strategy
- Content Creation
- Digital Content
- Online Marketing
TL;DR: My cross-posting content across socials yield surprising results. Reddit was the clear winner (esp. if you have a limited reach like me ), LinkedIn also performed well, while other platforms had mixed results. Takeaway : tailor the message/tone to each platform for best engagement. Really makes a difference.
A few weeks ago, I conducted a cross-platform experiment by sharing Mentio, -auto-reply AI agents for social medias- across 6 SM platforms. The results were cool and show me the importance of strategic content distribution. Here's my lessons:
Platforms and Results:
- Reddit: The clear winner with over 38,000 views across 5 posts (same reposts). More importantly, it generated multiple clients. Reddit's community engagement and niche subreddits proved invaluable for reaching our target audience.
- LinkedIn: About 550 views. While the numbers seem modest, LinkedIn's impression calculation appears more accurate. The nature of the platform aligned well with our B2B offering, resulting in quality leads.
- X (Twitter): Only about 300 views. Despite its reputation to easily go viral with low effort posts, X’s algorithm is works like a gamble, how much you play you have higher chance of winning gold. Should focus on the volume rather than quality.
- ProductHunt: A quiet reception with just 3 upvotes and no comments. Wasteland for now, needs time to grow/optimize their “discussion” page
- Hacker News: 7 comments but no impression data. While the engagement was low, my expectations weren’t very high neither. Also got some traffic but don’t know if they turn to conversions. The post was very low effort too.
- Instagram : 54 likes and close to1.000 impressions. (Got a relatively bigger IG audience so not really fair)
So my takeaways from the experience:
- Tailor your message: Adapt your content to fit each platform's style and audience.
- Know your audience: Platforms like LinkedIn and Reddit tend to engage more with in-depth content. DMs, replies, subscriptions etc.
- Smart content reuse: Repurposing content can save time while still attracting attention.
- Experiment widely, but focus my energy where my message resonates most.
Have anymore platform rec. to promote B2B SaaS/AI. Would love to add them to my next experiment.
View info-news.info by Fox-noir
“I posted the same content everywhere. Here’s why you shouldn’t”
*proceeds to post the same thing across dozens of subreddits