BREAKING NEWS: Google Introduces Major Update to Knowledge Panel and Business Profile Features
[SEO Tags: Google Knowledge Panel, Google Business Profile, Google Search Update, Local SEO, Search Engine Optimization]
Google has just announced a major update to its Knowledge Panel and Business Profile features, which will significantly impact how businesses are represented online.
As of today, businesses with a verified Google Business Profile can now access advanced features that will help them stand out in search results and enhance their online visibility. This update is set to revolutionize the way businesses appear in search engines and attract more customers online.
What’s changing in the Knowledge Panel and Business Profile?
According to Google, the Knowledge Panel will now display:
- Enhanced business hours: With this update, business owners can now specify their custom hours of operation, which will help customers plan their visits and make informed purchasing decisions.
- Improved event listing: Businesses can now add event listings to their profile, allowing customers to book appointments, reserve tickets, and stay up-to-date with the latest updates.
- Enhanced product reviews: With this update, customers will be able to leave reviews for specific products, giving businesses valuable insights into customer satisfaction and allowing potential customers to make more informed purchasing decisions.
The Business Profile, on the other hand, will now offer:
- Custom categories: Business owners can now select specific categories that accurately describe their business, allowing customers to find them more easily in search results.
- Custom attributes: This feature will enable businesses to highlight specific attributes, such as wheelchair accessibility or women-owned, to attract a wider range of customers.
Why is this update important for businesses?
This update is crucial for businesses that want to remain competitive online. By utilizing the new features in their Knowledge Panel and Business Profile, businesses can:
- Improve their online visibility and search ranking
- Attract more customers and drive conversions
- Enhance their brand reputation and establish credibility
How to update your Knowledge Panel and Business Profile?
Business owners can update their Knowledge Panel and Business Profile by following these simple steps:
- Sign in to your Google My Business account
- Click on the "Info" tab and update your business hours, event listings, product reviews, custom categories, and attributes
- Verify your business profile with Google
Conclusion:
Google’s latest update to the Knowledge Panel and Business Profile is a significant development that will revolutionize the way businesses appear in search engines. By embracing these new features, businesses can stay ahead of the competition, improve their online visibility, and attract more customers. As the search engine landscape continues to evolve, it’s essential for businesses to adapt and take advantage of the latest updates.
Stay ahead of the competition:
To ensure you’re getting the most out of this update, stay tuned for our upcoming series of guides and tutorials that will walk you through the new features and provide expert advice on how to optimize your Knowledge Panel and Business Profile.
Sources:
- Google Official Blog
- Search Engine Journal
- Moz Blog
Keywords: Google Knowledge Panel, Google Business Profile, Google Search Update, Local SEO, Search Engine Optimization, Business Optimization, Online Visibility, Search Engine Ranking.
Hey Gang, we have a weird quirk that keeps arrising, for weeks at a time when people search our company, Google sees fit to serve up it's auto generated knowledge panel, instead of our fully formed Business Profile (that we manage and use for reviews and posting news). Then for a period will revert back to showing our business profile, and on and on this cycle continues!
Yet for all our main competitors, it always displays their business profile and we have never seen the knowledge panel shown instead! We're a UK based Company, in a prety niche sector so it seems odd for Google to do this. Have tried reaching out to Google, but they seem unwilling to offer any assistance and simply put it down to the algorithm.
Just wondering if any of you guys have every experienced similar or could offer advice? Cheers in advance
View info-news.info by Bobshaw78
I think google is testing which one is good. But, well optimized gmb profile is must be shown in serp.